Treger and Loren coined the acronym “MOD” enterprise, to describe CamelAmmo’s business model. It stands for Mobilize On Demand. When the partners began putting together their business plan, they agreed to dream big but work small. In these tough economic times, they knew that using a factory or worse giving good work away to foreign countries would be a mistake. Instead, they looked to their own struggling community for help.

The economy has left the talented and hard working people of Detroit’s Metropolitan Area struggling to provide for their families. Using Loren’s experience in the employment industry the two decided to assemble a group of “stay at home” moms, victims of lay offs, retirees, or simply creative people looking to supplement their income. These women can take care of their families and work in there own homes at there own pace. They are able to produce thousands of units per week. So when the orders roll in, instead of paying the overhead for large manufacturing the duo simply says,” MOBILIZE THE TROOPS!”