Treger Strasberg, of the west coast and Loren Weiner a former Manhattanite met in the middle and a fast friendship was formed. Both moms, yoginis, artists and former business owners, they knew as early as their first play date that their bond was kismet. Their friendship fate was sealed when they discovered that their two youngest daughters were Ruby Jane and Tuesday Gail. RUBY TUESDAY!

The inspiration for CamelAmmo came to Loren a few years back when she saw some unfortunate paparazzi pictures of a poor unsuspecting starlet’s frontal wedgie. Outraged, she leaped into action and so began the war on the front lines. “In the on-line world where exploiting women has become the sport du jour,” says Weiner, “Treger and I have vowed to provide a little dignity to our sisters!” She goes on to say, “whether you are a silver screen sweetheart, a yogini, or the soccer, working or stay-at-home mom down the street, we must have each others' backs and now CamelAmmo’s got your front too!”

“When Loren first spoke of her idea for CamelAmmo she asked me to sit down, and rightfully so. What a brilliant idea!” Treger reflected. How could she not want to be a part of this? Saving women all over the world from wardrobe malfunctions? She was in.

The duo knew that their idea could be toeing the line a bit but were confident that the world was ready for this much needed modesty item. Treger and Loren have made it their mission to get the CamelAmmo name out without compromising their own character. After all, their most important roles are being moms.